As it’s getting ready to launch Windows Mobile 6.5 and Windows Marketplace for Mobile in the next few months, Microsoft indents to attract as many app developers as possible on its side.

More exactly, the software giant encourages developers to price their apps higher than they do when offering them through other app stores.

According to TechFlash, Loke Uei, member of the Microsoft Mobile Developer Experience Team, said yesterday: “It’s up to you to play your pricing, but we would definitely want to promote that you make more money selling applications than selling your application in a dollar store.”

That “one dollar store” is a clear reference to Apple’s App Store, where there are countless applications priced at $0.99.



Microsoft’s idea is to promote high-quality applications that would have a higher price and thus bring more revenue to developers. End users should benefit from this too, since they probably prefer to pay $5 for a really good app rather than $1 for a crappy one.